Toolstia / UTM link builder
Build a UTM campaign link
Enter the page address and describe where the link will be shared. The tool adds the utm_source, utm_medium and utm_campaign tags, plus optional term and content, and gives you the finished link. Spaces and symbols are encoded correctly.
How it works
- Enter the page address.
- Fill in the source, medium and campaign name.
- Copy the tagged link.
What the tags mean
Source is where the link sits (newsletter, facebook). Medium is the type of channel (email, social, cpc). Campaign is the name of your promotion. Term is the keyword for paid search, and content tells apart two links in the same message.
Keep names consistent
Analytics treats "Email", "email" and "e-mail" as three different mediums. Pick one spelling, preferably lower case, and use it every time.
Existing parameters
If the address already has a query, such as ?id=5, it is kept. Older utm tags on the address are replaced by the new ones, and any #section at the end is kept in place.
Do not tag internal links
Use UTM tags for links on other sites and in emails and ads. On links inside your own site they can overwrite where a visitor really came from.
Questions
Which fields are required?
The address, source, medium and campaign.
Does the tag change the page?
No. The page looks the same. Only your analytics reads the tags.
Can I shorten the long link?
Yes, with any link shortener. The tags stay inside the short link.
Is anything uploaded?
No. Your link stays in your browser and is never sent anywhere.